Lu & Elle
Services
Shopify Site Migration, Digital Brand Styling, UI Design, Email Marketing
Platform
Shopify, Flodesk, Faire
Role
Digital Designer
Digital Styling
Lu & Elle did not have an established brand guide, and was open to suggestions. I helped establish a color scheme, iconography, and typography for the website.
Shopify Migration
Using Shopify’s 'Dawn' theme as a base, I successfully migrated all of Lu & Elle’s products and customer information into the Shopify backend. I created collections for each product category, installed appropriate apps and features, and applied custom UI styling to enhance the user experience.
Before
After
Email Marketing
Campaigns were created using Flodesk and Faire Wholesale to target customer subscribers for both wholesale and B2C marketing.
