Landscape Light Experts

Services

Digital Brand Styling, UI Design, Site Re-design

Platform

BigCommerce

Role

Lead UI Designer, Arctic Leaf

View Site

Opportunity

LLE needed a new website with a modern look and improved user experience. They wanted their customers, especially those who return to make purchases, to be able to log in easily, view previous orders, and complete transactions without any hassle. The site needed to have a professional look that showcased its 30 years of expertise. My role was to redesign the main pages of the site, such as the homepage, category pages, and product details pages, as well as establish the overall branding.

Solution

For applicable products, a product kit feature was added to the PDP for customers to be able to add on items that were often bought together. This helped ease the checkout process and increased sales. The client did not have an established brand guide and was open to all design suggestions. A new color scheme and font styles were introduced to modernize the brand.

Design Ideation

Multiple design options were presented to the client to create the new brand and site styling.

Before

After

Shadows & Light

Created a darker overlay to ensure text contrast and added an inner glow effect for the category hover states in order to incorporate the business's lighting element onto its site.

Product Add-Ons

The product kit feature streamlines the checkout process by allowing customers to add frequently purchased items together, boosting sales.

Impact After Launch

E-Commerce conversion rate has increased by 34.75%

2021-2022 YOY comparison

Bounce Rate has decreased by 15.06%