Hi-Time Wine Cellars

Services

Digital Brand Styling, UX Design, UI Design, AA Compliance

Platform

BigCommerce

Role

Lead UX/UI Designer, Arctic Leaf

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Opportunity

Hi-Time Wine Cellars is a family-owned retail store located in Costa Mesa, California. Their team expressed wanting a cleaner site design that reflected the easy elegance of its long-standing establishment and showcased its rare and collectible wines. The project consisted of performing a full site redesign and platform migration from Magento to BigCommerce. Their goal was to modernize their site with a cleaner design while still maintaining the charm of their community-loved business.

Solution

The Hi-Time logo is a recognizable and beloved brand asset that they wanted to keep and build their site around. A new brand guide was created that included new colors, typography, and lifestyle images. In addition to redesigning the core pages of the site, a mega-menu was added to the site to organize their product categories and ease navigation on both desktop and mobile.

Wireframes

Lo-Fidelity wireframes were created to ensure all necessary information was laid out correctly.

Styling

Hi-Time Wine had no established style guide, welcomed design suggestions, and had only a few specific requests: keep the original logo, add more green, keep burgundy as the main color, and ensure AA compliance.