Healist Naturals Wholesale
Services
Digital Brand Styling, UI Design
Platform
Shopify
Role
Lead Designer
From Healist to Healist Naturals Wholesale
The original Healist brand emphasized a scientific style of text and graphic illustrations to highlight their identity. Transitioning to a parent company encompassing multiple brands required a styling refresh. The goal was to create a more playful yet professional style that could stand alone and complement the four key brands under its umbrella.
I was responsible for establishing a new style guide and corresponding creative assets to be implemented for the wholesale site.
Shopify Migration
Healist Wholesale was transitioning from BigCommerce to Shopify. Using Shopify’s 'Habitat' theme as a base, I assisted in creating collections for each product category and applied custom UI styling that reflected the new brand updates and enhanced the user experience.
Ideation
Various styling options were created and presented to the team to determine the final look of the wholesale site.
