FishUSA
Services
Digital Brand Styling, UI Design, Site Re-design
Platform
BigCommerce
Role
Lead UI Designer, Arctic Leaf
Opportunity
FishUSA aims to sell top-notch products and enhance customer satisfaction. The overwhelming feedback from customers prompted a site redesign for a better user experience, and to build customer loyalty.
Solution
To improve the shopping experience, we have added the ability for customers to select multiple product variations directly from the product page.
We utilized the client's extensive selection of lifestyle fishing imagery to showcase the products being used and to sell the desired result of catching more fish. The client did not have an established brand guide and was open to all design suggestions. A new heading font and accent color were introduced to modernize the brand.
Moodboards
Enhanced the branding by adding a sleek, athletic-feeling font for their headers and introduced a darker navy color to help contrast the bright blue and red of their logo.
Before
After
Product Pages
Designed list view and grid product page for Rods and Baits, enabling customers to select multiple variants.
