Birdbath Body Treats

Services

Creative Direction, Brand Design, Package Design, UI Design, Email design & management, Site management.

Platform

Shopify, Klaviyo, Faire

Role

Design & Marketing Lead

Shopify Site Management

Responsibilities include regularly updating Shopify website design to reflect current promotions, sales, and holidays; creating discounts; updating product listings; designing gift guides; and implementing ongoing design updates.

Social Media

Created content for Instagram and Facebook, including grid posts, stories, and Instagram Reels, to enhance brand presence and drive engagement. Worked to develop a cohesive and consistent visual style across social media platforms.

Year Over Year Comparison

Total Sales Increased by 45.5%

December 2023 vs December 2024 Comparison

Online Store Conversion Rate increased by 210%

December 2023 vs December 2024 Comparison

Conversion Value increased by 3.1%

Klaviyo 2023-2024 YOY comparison

Attributed Revenue increased by 45.4%

Klaviyo 2023-2024 YOY comparison

Klaviyo Email Marketing

Responsibilities include creating and implementing email campaigns in Klaviyo for customer distribution while adhering to email best practices.

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Label Design

Redesigned the logo and product labels over time to enhance brand visibility, improve visual hierarchy, and ensure better readability.

From left to right: 2024 Labels, 2019 Labels, Original Labels and logo